Web Survey Bibliography
Title Incorporating eye tracking into cognitive interviewing to pretest survey questions
Author Neuert, C.; Lenzner, T.
Source International Journal of Social Research, 19, 5, pp. 501-519
Year 2016
Access date 18.04.2017
Abstract
In this study, we investigated whether incorporating eye tracking into cognitive interviewing is effective when pretesting survey questions. In the control condition, a cognitive interview was conducted using a standardized interview protocol that included pre-defined probing questions for about one-quarter of the questions in a 52-item questionnaire. In the experimental condition, participants’ eye movements were tracked while they completed an online version of the questionnaire. Simultaneously, their reading patterns were monitored for evidence of response problems. Afterward, a cognitive interview was conducted using an interview protocol identical to that in the control condition. We compared both approaches with regard to the number and types of problems they detected. We found support for our hypothesis that cognitive interviewing and eye tracking complement each other effectively. As expected, the hybrid method was more productive in identifying both questionnaire problems and problematic questions than applying cognitive interviewing alone.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - International Journal of Social Research Methodology (13)
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Participant recruitment and data collection through Facebook: the role of personality factors; 2016; Rife, S. C.; Cate, K. L.; Kosinski, M.; Stillwell, D.
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- Email subject lines and response rates to invitations to participate in a web survey and a face-to-face...; 2015; Sappleton, N.; Lourenco, F.
- The quality of responses to grid questions as used in Web questionnaires (compared with paper questionnaires...; 2015; Dominguez, J. A.; de Rada, V. D.
- PDAs in socio-economic surveys: instrument bias, surveyor bias or both?; 2013; Escobal, J., Benites, S.
- IVR and web administration in structured interviews utilizing rating scales: exploring the role of motivation...; 2011; Yang, Y., Callegaro, M., Bhola, D. S., Dillman, D. A.
- Item non-response rates: a comparison of online and paper questionnaires ; 2009; Denscombe, M.
- Having their say: email interviews for research data collection with people who have verbal communication...; 2009; Ison, N.
- Quality Criteria for Quantitative, Qualitative and Mixed Methods Research: A View from Social Policy...; 2008; Bryman, A., Becker, S., Sempik, J.
- The effect of personalization on response rates and data quality in web surveys; 2005; Heerwegh, D., Vanhove, T., Matthijs, K., Loosveldt, G.
- Computer software and qualitative analysis: trends, issues and resources; 2000; Lee, R. M., Esterhuizen, L.
- 'Once would be enough': some reflections on the issue of safety for lone researchers ; 1999; Kenyon, E., Hawker, S.